Creating Solid Infrastructure

The Foundation of Our Strategic Plan

Consistency

Eliminate the stuttering “start and stop” of activism by providing focused tasks and consistent communication (instead of right before an “important” election happens).

Data

Create a more comprehensive database of donors and voters that factors in their core issues, what motivates their support and what other groups they may be influenced by.

Customization

Build individualized plans which connect various communities and groups of people to inform them of how things work, their place in the system and how they can influence specific policies.

Technology

Fully leverage new technology, including online and social tools, to running campaigns that are more effective and nimble.

Evolution & Growth

Reduce the dependence on expensive third-party tools, data that is “dirty” or compromised during hectic election seasons and information that comes from a slanted perspective.